NPI Campaign
ROBUSTNESS MEETS FLEXIBILITY
UNRIVALED CABLE for Bending & Torsion
ÖLFLEX® AUTO 8681 MC
WATCH ÖLFLEX® AUTO 8681 IN ACTION

Beating out other participating products in the LAPP portfolio, ÖLFLEX® AUTO 8681 MC won the LAPP APAC 2023 Best Innovation Award with its outstanding properties in withstanding mechanical stresses, and exceptional bending and torsion performance, making it the right cable product for rigorous automation applications for the factory of the future.

Driven by an innovative and forward-looking philosophy, LAPP Korea succeeded in developing a new product for its automobile manufacturing client, fulfilling the customer’s applications in automobile assembly factory, while providing value-added service through technical recommendations and active listening!

Unveiling Exceptional Key Features in One Cable
Withstand high &
extreme torsion
stresses
Durability under
harsh conditions
High torsion angle,
strong moving &
torsion properties
Resistant to lubricants
& chemical media
TRANSFORMING
CUSTOMERS’ PAIN POINTS INTO

OPPORTUNITIES

Taking a proactive approach, their challenges provided LAPP with an opportunity to refine our product features and integrate them into our product innovation process.

Behind The Scenes:
Meet Our Korea R&D Team!
Thoroughly tested to meet strict quality requirements,the ÖLFLEX® AUTO 8681MC is a product which can be applied across a wide range of industrial applications, resolving inconveniences that occur in various industrial sites. We will spare no effort in supporting ourcustomers to address their challenges inthe field, on our shared journey towards mutual growth!
- LAPP Korea Managing Director,
Kwangsoon Lee
LAPP Korea R&D Team
EMBRACING OUR CHALLENGES
TO DELIVER BETTER OUTCOMES
High
Development Cost:
The need for a special outer sheath colour incurred additional material costs, and led to outsourcing of prototypes which significantly impacted overall costs.
Leveraging on strong supplier relationship to optimize prototype development costs
Laborious
Effort:
Numerous rounds of prototyping with material selection, design structure modification, which resulted in over a year of testing.
Refined material options by assessing available choices and prioritizing key criteria.
Resource
Constraints:
Special torsion tester required for the development of high-performance cable.
Strategized investment in customized torsion test for future R&D needs
Managing Complexities
in Custom Cable Development
Minimize development time by simulating customer behavior with LAPP Robot cable
Implement design-led processes to bridge the gap between expectation and reality
Strategic selection of raw materials to lower prototyping costs
WE HEAR YOUR CABLING PAINS!
EMBARK ON YOUR NEXT PRODUCT JOURNEY WITH LAPP
Our experts are ready to help you get a quick turnaround with our end-to-end solution for your market challenges. Get in touch!
Engage our customer support at
Marketing-enquiry.sg.lap@lapp.com