Did you know that Asia Pacific’s eCommerce giant Alibaba’s operating decisions are made by small teams informed by machine learning and creative applications of data?

As per a recent McKinsey report, for a resilient and brighter future in the new normal, it will matter how companies operate and how they leverage data for decision making.
Another McKinsey report titled Automation, robotics, and the factory of the future suggests that automation and ease of integration is the future of networking technologies.
How can you leverage data and
where do network technology solutions
come into play?
Businesses need to have robust systems inplace that support a wide variety of devices.
Local area networks (LANs) must be able to accommodate traffic for multiple use cases, including streaming media, network-attached storage (NAS), voice over IP (VoIP), virtualisation, and more.
The rise of IoT and cloud services have altered traffic flows in many businesses and further increased bandwidth requirements.

With great power comes great responsibility.

In the digital age, businesses have the power to harness data for growth, development and scalability; hand-in-hand comes the responsibility of protecting the integrity of this data.

Amidst the pandemic, there have been several big cases of data leaks with companies like Kaseya and Colonial Pipeline illustrating the growing importance of implementing a "tougher security" within the industrial networks and this is where reliable and tough IoT can help.

Industry leaders in APAC understand the importance of cybersecurity and it reflects in the emerging trends. The APAC cybersecurity market was valued at USD 30.45 billion in 2019, and it is expected to register a CAGR of 18.3%, during the period of 2020-2025.

Offering better production uptime, faultless network infrastructure across all levels and systems, real-time data transmission and interference-free communication, Ethernet is a reliable, durable and quality network technology solution.
Over the past few years, Ethernet-based connections have increased in popularity across all markets in the Asia Pacific. Reports suggest that with COVID-19 expediting digitalization and automation across all industries, the APAC Ethernet market is set to grow from US$ 156.95 million in 2019 to US$ 455.59 million by 2027 growing at a CAGR of 13.1% from 2020 to 2027.
How is ethernet helping businesses in apac realise the 4.0 dream?

A recent report suggests that 37 percent of the growth in the global Ethernet market will come from the Asia Pacific between the years 2019 and 2023.

Why this boom?

Cloud, automation, big data and analytics, AI and machine learning are some of the emerging trends of the 4.0 era, especially in the new normal. And, everything eventually boils down to robust network technology and Ethernet is a key enabler.

Industry 4.0 would demand data, power supply and pneumatics in one connector to significantly reduce the retrofit times of a modular production plant. Ethernet cables in a production environment must be substantially more robust than LAN cables in an office environment.

— Marc Jarrault, CTO, LAPP Asia Pacific

LAPP APAC offers tough IOT solutions that are environmentally resilient and ideal for harsh working conditions

In harsh industrial environments, cables and connection solutions are subject to environmental stresses such as electrical noise, mechanical pressures, electromagnetic interference and extreme temperatures. LAPP's robust portfolio of cables and connectors boasts high quality to drive optimisation and facilitate dynamic operations while standing up to rugged conditions.

Superior radius bending
Our high-quality Ethernet cables have anextended bending radius, which is 3 times the outer diameter for better space management.
Engineered for harsh conditions
We offer durable chemical-resistant cables that can not only brave through oils, acids and alkalis, but also come with a water-resistant rating of up to IP69.
Unrivalled bending cycles
Our reliable continuous flex cable is designed to withstand up to 5 million bending cycles so you don't have to worry about wear and tear.
With an increasing responsibility to ensure data integrity and security, we have partnered with Tosibox© to foster a ubiquitous value for remote data access, secure monitoring and control.