LAPP Data Centre Campaign
Data Centres -
The Bigger, The Faster, The Better
It's not just about storing data in one place anymore
For avid online gamers, playing games like “League of Legends” would typically be on their checklist. Having a decent desktop equipped with one of the best graphics cards, a high-performance microprocessor and a reliable wireless network router, is essential for a smooth gaming experience, ensuring efficient storage of in-game character data and glitch-free processing.

Now, imagine scaling a game or application by 100 million times. Cutting-edge technology would be required as a desktop alone would not suffice, and this is where data centres come into play, offering the power and infrastructure to handle massive workloads.

A data centre is a centralised facility where organisations house their essential IT infrastructure and critical systems such as cabinets, racks, power supplies, and HVAC systems, to enable data storage, processing and analysis. Originating in the 1940s, the initial concept of data centres began when the U.S. Army was required to calculate artillery fire during World War II1.
There are various types of data centres in use today, 
with three common models:
Enterprise Data centres
Located and owned by private or public organisations in their premises to house all IT infrastructure
Due to rising maintenance costs and the widespread trend of adopting cloud computing, many are transitioning away from on-premise data centres, and redeploying to a colocation equivalent.
Colocation Data Centres
Operated by independent providers who own the physical facility space alongside the equipment to provide power, cooling, and related support services
Other organisations can approach these providers to rent or lease the space to host their hardware, such as racks and servers, within these facilities. This data centre modelling is rapidly growing, as new facilities can be up and running in just 1.5 to 2 years.
Hyperscale Data Centres 
Typically owned and operated by leading cloud providers such as Amazon, Google, Microsoft, and Alibaba
Having grown in prominence, these data centres offer a broad range of services, from hardware to software, security suites and big data analytics. Due to its large scale among the different types, hyperscalers also utilise Colocation data centres to host some of their equipment and services, considering the complexity in building such facilities while ensuring healthy revenue growth.
EVOLVING WITH DATA CENTRES

The global data centre market is consistently developing with a remarkable growth rate. 
In Asia alone, the total data centre capacity pipeline is already projected to increase by 2.2 times2.

2024 is set to bring transformative developments and trends that could revolutionise 
the design of new data centres.

Introduction of Generative AI
Since making headlines in 2023, this new technology has boosted the importance of data centres as they undertake the main task of computing large sets of data. As workloads intensify, the demand for advanced cooling technologies has surged in demand to manage the increased heat generated by modern hardware. Older data centres are also looking into renewing their existing hardware with the latest Graphics Processing Units (GPUs) to fully support the capabilities of Generative AI.
Improvement in Sustainability for Data Centres
Data centres consume high amounts of power and other resources, amounting to about 1.5% of global electricity usage, which is expected to double by 2026 due to the growing AI computational analysis loads3. Recognising the impact about five years ago, Singapore enacted a moratorium on new data centre construction. This decision highlighted the need for balance between the vital role of data centres as critical digital infrastructure, and owners’ renewed commitment in building sustainable facilities accessible to renewable energy sources, for the nation’s ongoing consideration to approve new data centres4. Meanwhile, this moratorium has benefited neighbouring countries such as Malaysia and Indonesia, positioning them as prime destinations for new data centre developments.
Growth in Popularity of Modular Data Centres
Similar in concept to containers of a Battery Energy Storage System (BESS), this emerging development is ideal for organisations seeking a small and simplistic data centre setup within their existing facilities. Largely due to its cost-effectiveness and quick deployment speed, the market size for modular data centres is projected to reach USD 81 billion by 20305.
At LAPP, we recognise the accelerating growth of the data centre segment and are committed to support it with essential products such as HVAC systems, to ensure seamless 24/7 operations.

These peripheral sets of equipment are key to maintaining sustainable data centres for many years to come.
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